Naiyo New York was a media project focused on video content creation and editing for their Autumn/Winter collection campaigns.

Each video was built around the moment and the place it was shot in. From short movies to short-form content, the focus was on telling simple stories that fit the clothes and the setting.

We handled everything from model direction and lighting to outfit composition and camera setup. The style was to keep the videos clean and simple, let the clothes do the work, and avoid over-editing.

Strong frames, minimal editing, and carefully chosen music to set the mood.